Americans Spend How Much On Beauty? Americans spend a staggering amount per year on "beauty" regimens and activities. The most is spent in the categories of weight loss, hair, and skin. According to a 2017 study, the lifetime spent on appearance is about $225,000 for women and $175,000 for men. Holy smokes! According to the study done by Groupon, "True Cost of Beauty", women spend about $313 per month keeping up appearances or trying to improve them. Men are not that far beh